A.R.F. Logos and Brand

We are thrilled that you are shining a spotlight on A.R.F.-Animal Rescue Foundation’s foster dogs and cats, and the work our awesome volunteers are doing. Below are logos or other brand materials that you can use in your publication. Please keep us in the loop by emailing marketing@arf-il.org.

Organization Name

• First and most prominent use should be “A.R.F.-Animal Rescue Foundation”
• Subsequent uses can be shortened to “A.R.F.”
• Please do not use “ARF” or “ARF-IL”

Organization Contact Information

The following information should be given out for contact purposes.

• Main email: info@arf-il.org
• Press inquiries: marketing@arf-il.org
• Phone: (630) 200-3828
• Mailing Address: 531 W. Roosevelt Rd, Wheaton, IL 60189
• Physical Address: 531 W. Roosevelt Rd, Wheaton, IL 60189

Organization Logo

The A.R.F. logo is approved for use in supporting organizations’ materials provided it is approved prior to publishing. Please email marketing@arf-il.org for approval.

Main A.R.F. Logo/Lockup

The main logo including the website tagline should be used when A.R.F. is referenced in a stand-alone capacity, such as in a listing of participating organizations on an event’s web page. This logo should only appear on a white (preferred) or light-colored background so that the black text is legible under the image.

Single-Color

When printing in B&W or on a dark background, a single-color logo should be used with no purple fill. All text should be legible. The three-color logo should be used in all cases except those that require B&W printing or on dark backgrounds.

The logo placed on a dark background should be filled with white.

Purple Pets Logo

The component of the A.R.F. logo known as “purple pets” without the organization name should NOT be used as a stand-alone item by organizations outside of A.R.F.

Within A.R.F., this item is used as a watermark on other creative assets such as YouTube videos or social media imagery where the A.R.F. logo isn’t otherwise present.

Organization Colors

The following colors are A.R.F.’s official colors for use in digital media. Print media colors are TBD.